Digitek Sab Ke Liye - A Movement That Says Creativity Belongs to Everyone

There’s something beautiful happening in the world today. Creativity is no longer something reserved for a select few with expensive gear or elite training. A child making dance reels on a phone, a college student starting a travel vlog, a wedding photographer capturing love with emotion, a small business owner shooting product videos — everyone is creating. Everyone has a voice, a vision, a story they want to share.

But while creativity has become universal, access to tools has not. That invisible wall — the cost of equipment and the misconception that high-quality gear is only for professionals — has stopped far too many people from expressing themselves. And this is exactly why #DigitekSabKeLiye exists. Digitek’s message is clear and powerful:
Creativity should never feel exclusive. It should never feel expensive. It should never feel intimidating. It should belong to everyone.

Because when tools become accessible, creativity becomes unstoppable.

Digitek’s Vision: Creating Without Permission, Without Barriers

Digitek’s new campaign stands for inclusion. It stands for empowerment. Above all, it stands for the belief that if creativity lives inside you, you deserve the tools to express it — without fear, without hesitation, without financial burden.

In Tier 3 and Tier 4 cities, creativity is everywhere. A young boy in a small village who dreams of making educational videos shouldn’t have to worry that a wireless microphone will be too expensive. A girl recording beauty tutorials in a town shouldn’t have to compromise on quality while searching for a wireless microphone for mobile.

Local wedding photographers who capture wedding ceremonies in mandaps, open fields, temple courtyards, or rooftops shouldn’t have to depend on makeshift lighting. Instead, they should have access to high-quality lighting that’s financially achievable. Similarly, an entrepreneur creating a product video in their hometown for their small business shouldn't have to struggle with shakiness because the best mobile phone tripod is out of budget.

#DigitekSabKeLiye breaks these barriers.

It tells creators, from metros to the most remote corners of India — you belong in the world of creation. Your voice matters. Your art matters. And Digitek will ensure your tools never limit your dreams.

The Faces of the Campaign: Dabboo Ratnani & Rohit Saraf

To bring the philosophy of #DigitekSabKeLiye to life, Digitek collaborated with two creative powerhouses who represent the spectrum of India’s creator community — from seasoned professionals to the new generation of digital storytellers.

Dabboo Ratnani is one of the most respected photographers in India and has spent many years contributing to the visual image of Bollywood via his calendars and portraits of Indian film stars. His involvement sends an extremely strong message that creativity doesn’t depend on resources or accessibility. When an industry icon like Dabboo supports the notion that inspiring art can be made by anyone with the right tools, it validates the idea that these resources should empower creators and not limit them.

Rohit Saraf, on the other hand, brings a young and fresh vibe to the campaign. He has established himself as an authentic influencer with a natural on-screen presence. He embodies the new age of content creation — digital natives, open-minded, and connected with their audience. To millions of fans, he is not just an actor, but a relatable storyteller whose presence reinforces Digitek’s mission to make creativity accessible to the next generation of filmmakers, influencers, and content creators.

Together, Dabboo Ratnani and Rohit Saraf symbolise the beautiful bridge between established professionals and everyday creators. Their shared belief in #DigitekSabKeLiye strengthens the campaign’s core message: creativity is diverse, inclusive, and meant for everyone — regardless of skill, background, or access.

Campaign Product Highlights

The Digitek DSL-1000 RGB Stick Light is a perfect example. Instead of relying on basic stick-on LED lights, this handheld wand gives creators real colour, real mood, and real artistry — without overwhelming cost.

The Digitek DWM-116 Wireless Microphone brings studio-quality sound to anyone with a phone. As a truly accessible wireless microphone, it works beautifully for beginners and professionals alike. Its compatibility makes it the perfect wireless microphone for mobile, vlogging, interviews, and reels.

For creators exploring motion and storytelling, the Digitek DAC 202 Action Camera delivers 5K vision at a price that encourages experimentation. It lets new filmmakers feel the power of the best action camera experience without the burden of premium pricing.

And stability? No creator should feel limited there either. The Digitek DTR 620 BH Tripod gives photographers and vloggers the confidence of using the best phone tripod — sturdy, flexible, and accessible for all.

Conclusion

In the end, #DigitekSabKeLiye is a commitment to a future where creativity is not limited by geography, background, or access. It is a belief that talent lives in every lane, every village, every home — and all it needs is the right support to grow. Digitek hopes to inspire a generation of creators to pick up their tools, trust their vision, and begin — because creativity truly belongs to everyone.