About Us

Making It Possible

Creation is universal, and reaching out to everyone globally has always been our vision. But before anything else, it all started with the late Mr. Suresh Saraf, whose passion for innovation laid the foundation of our company. His dedication to advancing technology and empowering creators formed the bedrock upon which we built Digitek.

In 2003, Mr. Amit Kumar Saraff took the reins and expanded upon that legacy, bringing fresh perspectives and an unyielding commitment to quality. 

Today, Digitek stands as a symbol of creativity, precision, and cutting-edge technology, offering tools that fuel the passion of creators worldwide. From our humble beginnings to becoming a leading name in the industry, we remain driven by one simple goal, to MAKE IT POSSIBLE for creators to bring their visions to life with the best tools in the world.

Evolution of Digitek

2003

The Beginning

The company began as a distributor of SAMSUNG Batteries and Color Photo Films, laying the foundation for future growth and innovation.

2005

Official Distributor

Appointed official distributor for Uniross, managing the nationwide distribution of rechargeable batteries and chargers, marking a significant milestone.

2007

Brand Launch

Introduced the proprietary brand “Digitek,” marking the company’s entry into the camera and photography accessories market with innovative products.

2009–2012

Expansion & Recognition

Launched “Envie,” expanding into rechargeable batteries and charging solutions. Soon after, the brand earned the Best AAA Rechargeable Battery Brand award, marking its industry recognition.

2013–2015

Recognition and Growth

Envie was awarded Best AA Rechargeable Battery Brand and recognized for exceptional performance with Flipkart, India’s leading e-commerce platform.

2017–2020

Awards and Achievements

Received the Extra Mile Award from Amazon for exceptional performance and earned the Peripheral Manufacturer of the Year award from Flipkart.

2021–2024

Continued Success

Digitek achieved the Gold Seller Certificate from Flipkart, and Digitek GoCAM was named Action Camera of the Year by Exhibit for outstanding innovation.

2026

Global Launch and Expansion

The dream of becoming a global brand is now a reality, as Digitek embarks on its global expansion to meet the growing demand worldwide.

Board Of Directors

Amit Kumar Saraff

Amit Kumar Saraff

Amit Kumar Saraff

Chairman & Managing Director

With over 26 years of leadership and industry experience, Amit Kumar Saraff is the driving force behind Digitek’s growth and vision. Guided by a clear mission to make content creation accessible to all, he has consistently led the company with innovation, strategic foresight, and a commitment to excellence.
Under his leadership, Digitek has evolved into a brand that empowers creators by providing reliable, high-performance tools designed to support and enhance their craft, enabling them to create without limitations.
Sharanya Saraff

Sharanya Saraff

Sharanya Saraff

Director - Finance & Operations

With over 19 years of experience, Sharanya Saraff plays a pivotal role in driving operational excellence at Digitek. Overseeing finance and operations, she ensures seamless execution across key functions, from procurement to supply chain management.
Her strategic approach and attention to detail enable the brand to maintain efficiency, consistency, and timely delivery, supporting Digitek’s commitment to providing high-quality products to creators across markets.
Ankit Saraf

Ankit Saraf

Ankit Saraf

Director - Digital & D2C Sales

With over 13 years of experience, Ankit Saraf leads Digitek’s digital and direct-to-consumer sales strategy with a forward-thinking approach. He plays a key role in strengthening the brand’s online presence and building direct connections with its growing community of creators.
His focus on digital innovation and customer-centric strategies enables Digitek to expand its reach, enhance accessibility, and deliver a seamless experience across platforms.
Deepak Saraf

Deepak Saraf

Deepak Saraf

Director - Sales & Distribution

With over 20 years of experience, Deepak Saraf leads Digitek’s sales and distribution network with a strong focus on expansion and market reach. He plays a crucial role in strengthening the brand’s presence across regions, ensuring consistent availability of products.
His strategic approach to distribution and channel development enables Digitek to efficiently connect with creators, delivering innovative solutions wherever they are.

Mission

At Digitek, our mission is to empower creators to realise their full creative potential by equipping them with tools that inspire possibility and enable expression. We strive to go beyond products, building an ecosystem where artists, photographers, vloggers, and innovators can create with confidence and purpose.
Driven by innovation, reliability, and a commitment to excellence, we aim to make world-class creative solutions accessible to everyone, everywhere, fueling ideas that shape the future of content creation.

Vision

Our vision is to be a global leader in creative equipment, setting new benchmarks through continuous innovation and forward-thinking solutions. We aspire to inspire creators across the world by delivering high-quality, reliable products that support and strengthen their creative journey.
At Digitek, we believe that every great idea deserves the right tools, and we are committed to enabling creators to transform their vision into reality while shaping the future of content creation.